Axe and Reel Outdoor Emporium, located at 111 Rainbow Road sells gently used outdoor sporting goods and work wear. New goods include work and hiking boots, wool and cotton socks, and a variety of work pants and shirts. The store fills the gap in the market for work wear for the trades and service industry while also providing an affordable option for sporting goods and outdoor recreation gear and apparel. Using a consignment business model the store reduces demand for newly manufactured items and keeps used goods out of the landfill.
Axe and Reel empowers people to enjoy outdoor activities like hiking, camping and fishing and is a local and affordable source for equipment and clothing.